INFO@MUNDUS.AE
INFO@MUNDUS.AE
BEAUTIFUL CONSULTING
About us
These are some of the ways in which we can help you.
We love partnering up with beauty brands and companies to develop and launch new brands or to reposition your existing cosmetics business in UAE.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We love partnering up with beauty brands and companies to develop and launch new brands or to reposition your existing cosmetics business in UAE.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop marketing, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks- and-mortar.
We work with you to develop a comprehensive strategy for your business in UAE by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
We work with you to develop a comprehensive strategy for your business in UAE by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
Strategic advice
Getting strategic advice when building a beauty brand from “concept to shelf” saves time and costs, along with providing you with a detailed plan.
As a boutique brand management company, we are the beauty company, behind the beauty companies, supporting our clients in growing their business.
Strategic planning and processes are the keys to building a business that moves forward with speed and agility. When starting out as a business owner, you may have clear processes and a strategy in place.
As the business grows and evolves, new opportunities may come your way, that require you to react quickly, often this may present a change in direction.
This speed in growth is a positive factor, however it does mean that you will need to revisit your strategy and planning on a regular basis, to prevent bottlenecks in your business.
We have seen this happen many times. Vision, strategy, process, and clear communication are critical to developing a great business as is having the right team in place, to deliver the vision.
Strategic planning and processes are the keys to building a business that moves forward with speed and agility. When starting out as a business owner, you may have clear processes and a strategy in place.
As the business grows and evolves, new opportunities may come your way, that require you to react quickly, often this may present a change in direction.
This speed in growth is a positive factor, however it does mean that you will need to revisit your strategy and planning on a regular basis, to prevent bottlenecks in your business.
We have seen this happen many times. Vision, strategy, process, and clear communication are critical to developing a great business as is having the right team in place, to deliver the vision.
Brand strategy
Brand strategy can be a crucial part of defining and creating your strategic plan and building a solid foundation for your business.
It provides a steer on your vision, mission, brand values, USP. It considers your product, pricing, positioning. It identifies who your customers and your competitors are. It helps you to set your goals and objectives, and to define how you are going to achieve this. Most importantly it outlines your cash flow forecast and your sales.
When developing a brand for the first time, it is imperative to bringing your vision to life. As an existing business, it is something you should be creating year in, year out as you set milestones for the future growth of your business.
Creating your strategy, starts with asking yourself a few key questions:
When developing a brand for the first time, it is imperative to bringing your vision to life. As an existing business, it is something you should be creating year in, year out as you set milestones for the future growth of your business.
Creating your strategy, starts with asking yourself a few key questions:
Your products is unique?
Understanding your niche is the first step to helping you to sell your product/s or service/s.
Who are your Customers?
If you are launching your business from the start, defining customer personas is imperative to understanding more about the types of people who will buy into your brand or service.
Who are your Competitors?
Completing a competitor analysis helps you to define the marketplace, what other brands are doing, what makes them different and how to differentiate yourself.
Building your go-to-market strategy
To prepare for exporting your brand into a new market, you need to create a go-to-market strategy. So, what does this include?
Once you have launched your brand in your home market, you may be considering exporting your brand to a different region of the world. We often get approached by clients looking to launch into the UAE.
Consider the following:
Once you have launched your brand in your home market, you may be considering exporting your brand to a different region of the world. We often get approached by clients looking to launch into the UAE.
Consider the following:
Each market that you launch into is going to require a new marketing strategy – after all the economy, geography, people, retail and distribution channels, warehousing and logistics, tax, legal, buying behaviour, and most importantly competitor brands will differ from market to market. What’s works in the France or Germany may not work for you in UAE.
Start by reviewing your business plan, your marketing plan, and your sales plans – do you currently sell through department stores, pharmacies, hotels, gyms, or travel retail? What does the landscape in this new market look like?
You will need to adapt your marketing plan to the local market – if you are selling in the France and now exporting into UAE, there are several factors you will need to take into account. If you are expanding from the Italy into the UAE, which is a much larger market and very competitive, what does mean for your marketing budget, and how are you going to manage warehousing and logistics?
Start by reviewing your business plan, your marketing plan, and your sales plans – do you currently sell through department stores, pharmacies, hotels, gyms, or travel retail? What does the landscape in this new market look like?
You will need to adapt your marketing plan to the local market – if you are selling in the France and now exporting into UAE, there are several factors you will need to take into account. If you are expanding from the Italy into the UAE, which is a much larger market and very competitive, what does mean for your marketing budget, and how are you going to manage warehousing and logistics?
What marketing budget have you allocated to your launch? Remember that you need to have a separate marketing budget for each market, and you need a healthy marketing budget to establish yourself in a new market.
How are you going to manage warehousing and distribution? Are you going to work with an agent or distributor or are you going to set up your own office in this new market? If you are setting up your own office, consider the costs involved.
What does this mean with regards to product registration and regulatory and compliance? Are there any ingredients in your products that are not acceptable in this new market? Do you need to reformulate?
What is the best route to market in terms of retail?
Who are your key competitors in this market? Where are they selling? How can you differentiate yourself from them?
Start by doing a market review, a SWOT, PEST, competitor analysis and gap analysis.
It is extremely important to have very clear brand standards – consistency is key to positioning your brand, and ensuring people recognise your brand regardless of which market they come across your brand in. Think about your vision, mission, brand messaging and your marketing assets.
Think about your customer personas in the new market – who are they, and how are you going to reach them. Do primary and secondary research, it is important to speak to people.
Consider your pricing and margins – particularly if you are exporting from a country which has a strong currency, to a country which isn’t as economically strong. Your products may be priced in Euro, you now need to convert this into AED which is significantly different.
Contacts
We want to make friends with our clients, so we are happy to answer your questions.
Contact form
We want to make friends with our clients, so we are happy to answer your questions.